Your success as an online coach is directly linked to the reputation that you have in the market. Clients expect their online coaches to be experts and an authority in their niche. So when you are just starting out it is essential that you do everything that you can to let your target market know who you are and what you can do for them.
There are likely to be a lot of other online coaches available in your niche so you need to find a way to stand out from the crowd. To some this will mean proving that you can help people and offering a lower price to obtain clients. But this is not the only way to do it.
Write a Book
If you really want to be successful as an online coach then commit to writing a book. This may fill you with dread especially if you do not consider yourself to be a good writer. There are some very good professional writers out there that can help you to write your book. You just need to tell them what you want in the book.
It is going to take time, effort and possibly money to write your book. But in the long run this will provide you with a good return on your investment. As an author in your niche you will be perceived as an expert and an authority. This is exactly what you want to attract new coaching clients.
You must plan your book properly whether you are writing it yourself or outsourcing it to a professional writer. Think about the problems that people experience in your niche and how you have solved these. Add as many examples of how you got the results that you wanted in your niche. Once your book is complete get a professional cover for it from Fiverr.com.
Social Media Influencer
Social media and online coaching are a great combination. You need to have a presence on the right social media channels and provide valuable content so that you can develop a strong and committed following.
You do not need to have accounts on every social media platform. If you serve the business market then use LinkedIn and Facebook. If your target market are individuals then Facebook and Instagram will be enough.
It takes a fair amount of effort to maintain one social media account and build a good following so having 8 or 9 of them doesn’t make any sense at all. The reason that we recommend using Facebook whatever niche you are in is that you are always likely to be able to find your target market there.
Look for groups on Facebook and LinkedIn that are related to your niche so that you can make a contribution. Your aim here is to demonstrate that you know what you are talking about. Make consistent posts that provide value to your followers and encourage them to visit your website.
Nobody that is serious about becoming a successful online coach ignores the power of video. If you don’t like the idea of appearing on video then you need to get over this any way that you can because it is so important.
Create a YouTube channel and make a number of short videos that offer solutions to the problems that your target market has. Do not give too much away here. YouTube gets tons of visitors and well optimized quality videos will always get a lot of views.