Are you thinking about creating an online course but don’t know where to begin? If so, you’re not alone. Many people consider creating an online course, but they never get started because they don’t know where to begin. Luckily for you, we have made an easy 5-minute guide to creating an online course.
In this article,we will be learning about the most important steps to creating an online course that is successful and profitable. Let’s get started.
Where To Start: Testing The Waters
Whenever you are creating an online course, there are a few things that you need to do at the beginning of course creation. If you do not do these things, you may feel overwhelmed or disappointed, which may cause you to give up halfway through the project. So, it is important that you follow these steps.
As you are debating creating an online course, think about what you are good at or what you know a lot about. Brainstorm different ideas and topics that you love learning and telling people about. You want to think about these things so that way you have a clearer idea of what you might want to discuss in your online course.
After choosing a few topics that you would be interested in talking about, look online to see if there are other courses on this topic. See if there are any gaps in information that students may be interested in learning. While you were doing this, take note of which topic seems to have the most impact on potential students.
Creating Your Content
Once you have your topic, it is time to start creating the content for your course. This may take a while to do, but it is important that you create factually accurate, up-to-date, and visually appealing content for your students. This content is what the students will see and gauge your course by. Content that is unattractive or incorrect will discourage students from taking your course.
Pick A Platform
The first step to creating your online course content is deciding on a platform. The platform is how your students will reach your course. The platform you choose will affect ownership, customer relations, in additional features of your online course. It is important that you pick a platform that matches all of your needs and preferences.
You have two platform options to choose from for online course making. You can either build your own website using a CMS like WordPress, or you can use an all-in-one platform like Teachable. Both options are great, but they come with their own pros and cons. To determine which platform type is best for you, do a lot of research and think about what you want out of course ownership and budget.
Research Your Topic
When you are creating your course content, you also need to research the topic thoroughly. In fact, this phase is highly important because it ensures that you have content that is factually accurate and up-to-date. If your content is incorrect in any way, you will get a bad reputation as a content creator and people will not want your product.
As you research, you should keep an open mind and use a number of research tools. Read books, look at web articles, and look at other online courses on your topic.
Create Lesson Plans
After you have done thorough reading, you should create outlines and lesson plans. These lesson plans will give you a base to go off of when you are creating the content. As a result, your content will be more professional, organized, and user-friendly.
When you make lesson plans, you want to group big ideas together into little units. All the units will relate back to your topic, but they are like subsections of the topic. List these topics in a logical order that is easy to follow as a student.
Additionally, you want to list out exactly what you want to do, say, or upload for every lesson. Do not be vague or fail to fill out the lesson plan completely. If you do, your content may be disorganized and difficult to execute. Do yourself a favor and put in the extra work to creating thorough and engaging lesson plans.
Create Your Content
Finally, it is time to create your content. You should use a number of multimedia types in order to keep your content engaging and effective for a number of different student learners. Multimedia types can include videos, audios, documents, or pictures. Using a number of multimedia types will ensure that all learning types are reached through your course.
For most online courses, videos are the most effective multimedia type. The reason for this is that it is easy to get distracted when trying to learn online. Videos, however, force the learner to watch and listen to your lectures. This prevents them from looking at other websites or their phone during your lessons.
If you choose to put videos in your lessons, you should also upload a number of documents. These documents can be in the form of cheat sheets, study guides, or lecture notes.
Marketing Your Course
As you are preselling and creating your online course, you want to be marketing it as well. If you fail to market your course, do not expect students to be interested in buying your product. So, it is imperative to conduct effective marketing strategies to attract the most amount of customers possible.
The most effective marketing strategy for any online course is through email. Email marketing will allow you to talk to potential customers, sell products in a personable way, and create a recurring client base. In other words, having a strong email marketing strategy is a must for any online creator.
In your email marketing strategy, take the time to create a business email account. Do not use your personal email when chatting with potential customers. Using a professional business account will make your course seem more professional and encourage more customers to purchase your product.
In your emails, use the active voice and keep it simple. You want to engage your customers not give them a lecture. Additionally, add the learning outcomes so that customers know what they will learn from the course without looking it up.
At now, you’ll be wondering, “How do i purchase emails to send the promotional content to?” Well, you gather emails through social media marketing and platform chats. you’ll gather these emails by employing a magnet lead, which may be a free item that you simply concede exchange for the potential customer’s email ad-dress. Social Media Marketing Another effective marketing strategy is social media marketing. Social media marketing includes employing a style of social media platforms to achieve different audiences for your online course..
Social Media Marketing
Though email marketing is the most effective marketing technique, you should definitely not skip social media marketing since it is how you will gain an email list.
In your social media marketing strategy, be sure to include a number of social media platforms. This can include Instagram, Twitter, Facebook, Reddit, YouTube, or more. Do not just stick to one platform. The reason for this is that there are different users on various platforms. Using more than one platform will increase your chances of scoring more customers.
When you post on social media, use a business account that will make you look more professional. It will also allow you to monitor customer participation in your posts, which can allow you to gauge what techniques are the most successful for you.
Additionally, keep a consistent branding voice on all social media posts. This will allow customers to immediately recognize your product. Add your learning outcomes to your posts so that people can be knowledgeable on your course from the beginning. Also, add magnet leads to various social media posts to increase the chances of customers giving you their email.
Finally, be sure to use visual aids in your social media posts. Visual aids increase the number of interactions on social media posts. Use different apps or websites to create banners or flyers that are intended for specific social media platforms.
Launching Your Online Course
So, you have brainstormed your idea, created your content, and marketed intensely. Now, it is time to finally launch your online course. With that being said, there are a couple of steps to do in the launching phase before the actual hard launch.
Before having your hard launch, it is recommended to have a soft launch. A soft launch is when you allow a select number of people to test out your product. The reason that you will want to have a soft launch is that it will attract more customers, and it will give you the opportunity to work out any kinks before the hard launch.
The reason that a soft launch will increase your customers is that typically soft launch participants are offered a discount for the product. In exchange for their feedback, they are given some sort of discount. This encourages more participants to interact with your course.
More importantly, though, a soft launch gives you the opportunity to learn of any grammatical, content, or technical errors in your course. The last thing you want is for your hard launch to be a flop because of any problems within the course.
As soft launch participants use your course, they report back to you with any issues that they find. As you receive critical feedback, do not get your feelings hurt or become defensive about your product. Look at it as a way of improving your product.
When the soft launch is over, it is finally time to make changes and fix any last-minute issues. When doing these final edits, make sure to focus on grammatical and technological issues. These issues will make the user experience much less beneficial, but they’re easy to fix before the hard launch starts. You will probably want to research various editing tools online.
Once the final edits are over, it is time to have a hard launch! The hard launch is when your online course goes live. During this phase, continue marketing and promoting your product. Even during the life of your online course, continue marketing to gain even more customers.
As we have seen, creating an online course does not have to be difficult. Even if you’re a beginner and have no clue where to start, you now have a very good starting point for creating a financially successful online course. Just remember to work hard and be patient while you are creating and launching your course.
Then, continue to learn from your mistakes and create courses that are better and better than the last.